The Influencing Factors of Fuzhou Parents’ Purchase Intention of Training Courses under the Double Reduction Policy
Keywords:
Purchase Intention, Training Course, Double Reduction PolicyAbstract
The double reduction policy helps reduce the financial burden on families, allows parents more free time, improves family atmosphere, and promotes communication between home and school; it also gives parents new ideas. This study uses an online questionnaire to explore the impact of the "double reduction" policy on parents in Fuzhou and how to deal with parents' educational anxiety. Research shows that the "double reduction" policy has alleviated parents' educational anxiety to a certain extent. Anxiety: The need to bear expensive "one-on-one" tutoring fees, concerns about ensuring and improving the quality of school education, and children's low self-awareness leading to learning quality have declined, but the concept of “scores only” still prompts parents to need extracurricular tutoring. The number of respondents for this study was 390. The results of this study show that parents’ purchase intention on training courses for their children would be impacted by their economic, emotional, and personal levels.References
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