EBISTEK : Ekonomika, Bisnis dan Teknologi

Influence of Personalized Marketing on Zhejiang Consumer Satisfaction for Environmental Protection Enterprises under AI Technology

Yang Cao — 2024-04-30

Collecting and analyzing data is an invaluable tool for businesses in the environmental industry to develop effective marketing strategies. Through data collection, businesses can gain critical insights into the behavior and preferences of eco-conscious consumers. This includes metrics such as purchase history, website activity, social media interactions, and other relevant data. This information allows businesses to create highly personalized marketing campaigns catering to eco-conscious consumers' unique needs and interests. Businesses can better serve customers and build long-lasting relationships by leveraging personalized marketing strategies for eco-friendly products and services. Therefore, it is recommended that businesses in the environmental industry use data to create targeted marketing campaigns that resonate with their eco-conscious customers. The number of respondents for this study was 395. The results of this study show that Zhejiang consumer satisfaction with AI personalized marketing in environmental protection purchases would be impacted by their consumer experience, consumer engagement, and personalized advantage.

The Influence of E-Commerce Live-Streaming Platforms on the Purchase Intention of Traditional Food Products among Sichuan Consumers

Chun Wang — 2024-04-30

Traditional foods are culinary delights prepared and enjoyed for generations. These dishes have stood the test of time and have become an integral part of the cultural heritage of local communities. They often involve using unique ingredients, cooking methods, and spices specific to the region or country of origin. By preserving endangered and exotic foods, markets can offer consumers the opportunity to experience new and exciting flavors. This attracts adventurous eaters and helps promote the conservation of rare and valuable food sources. Furthermore, traditional foods are often nutrient-rich, providing a healthy and sustainable source of nourishment. Merchants and operators should remember that customers' buying decisions are not solely based on the perceived value of a product or service. They should also be aware that live e-commerce is an emerging technology trend that can provide unique food- purchasing experiences and increase customer engagement. The number of respondents for this study was 392. The results of this study show that purchase intention for traditional food products would be impacted by their emotional, social, and self-satisfaction value.

Impact of Interactive Marketing on Jiangsu Consumers’ Impulse Buying Intention in Coffee Product Live Broadcasts

Huimin Zhang — 2024-04-30

Early online shopping research pointed out: "Interactivity with consumers can have a positive effect on consumers' impulse purchasing intentions through certain internal perceptions." This article aims to study the impact of interactive marketing on consumers' impulse buying intentions in live broadcasts of coffee products. The reason for the topic is that with the development of digital technology, live broadcasts have become an important form of self-media, and live shopping It has also gradually become an emerging consumption method. However, although interactivity is an essential feature of live broadcast marketing and is more profound and broader than interactivity on traditional online shopping websites, the dimensional division in live broadcast marketing and the impact mechanism of various interactive factors on impulse purchase intention is still unclear. Therefore, this article uses empirical research methods to explore the impact of interactive marketing on consumers' impulse buying intentions in live broadcast rooms regarding coffee consumption. The number of respondents for this study was 385. This study's results show consumers’ impulse buying intention on coffee products through live broadcasts of interactive marketing.

The Influencing Factors of Fuzhou Parents’ Purchase Intention of Training Courses under the Double Reduction Policy

Liqing Chen — 2024-04-30

The double reduction policy helps reduce the financial burden on families, allows parents more free time, improves family atmosphere, and promotes communication between home and school; it also gives parents new ideas. This study uses an online questionnaire to explore the impact of the "double reduction" policy on parents in Fuzhou and how to deal with parents' educational anxiety. Research shows that the "double reduction" policy has alleviated parents' educational anxiety to a certain extent. Anxiety: The need to bear expensive "one-on-one" tutoring fees, concerns about ensuring and improving the quality of school education, and children's low self-awareness leading to learning quality have declined, but the concept of “scores only” still prompts parents to need extracurricular tutoring. The number of respondents for this study was 390. The results of this study show that parents’ purchase intention on training courses for their children would be impacted by their economic, emotional, and personal levels.

The Impact of Environmental Policies and Usage Expectations on Residents' Intention to Purchase New Energy Vehicles in Guangxi Zhuang Autonomous Region

Lyu Yuansheng — 2024-04-30

Influencing Factors Affecting Innovative Development of Private Enterprises in Sichuan under Western Region Policy

Shije Wang — 2024-04-30

New energy vehicles are emerging as a sustainable alternative to reduce gasoline consumption and emissions in the transportation sector. To address environmental challenges, governments worldwide have introduced a range of policies to promote the production and ado There are two types of inter-regional mutual assistance for development policies. The first is called the "Hand-in-Hand" or "Counterpart Support" policy. The definition of hand-in-hand aid is to promote the development of a region or an industry; the government establishes paired mutual assistance relationships or partnerships between different areas and industries based on their respective advantages. Innovative business is a complex characteristic that reflects its ability to update through the development and implementation of new ideas and the transfer of ideas from the outside. Thus, the concept of innovativeness of the enterprise is innovation potential, broadly defined as a combination of scientific, technical, technological, infrastructural, financial, legal, cultural, and other opportunities to provide perception and realization of innovations, i.e., the introduction of innovations. The number of enterprises for this study was 380. The results of this study show that enterprise innovative development would be impacted by their market value, sustainability, and reliability under the Western Region Policyption of new energy vehicles (NEVs). However, some policies may require updates and modifications to meet consumers' changing demands and the NEV industry's performance that matches consumer expectations. Utilizing an innovative online questionnaire, this study investigates the impact of environmental policy and usage expectations on NEV sales in the Guangxi Zhuang Autonomous Region and its relationship with consumer purchase intention. The hypotheses were tested using data from 402 respondents in China. The results of this study highlight the role of government policy, perceived usefulness, and perceived ease of use in influencing consumers' purchase intention on NEVs.

Factors Influencing User Adoption of New Energy Vehicles in Guizhou’s Economic and Environmental Development

Tan Jian — 2024-04-30

Environmental issues have sparked a new scientific and technological revolution and industrial transformation trend. China, at the forefront, has boldly outlined the national strategy for developing new energy vehicles (NEV). In a remarkable display of initiative, auto and IT manufacturers have collaborated closely, striving to promote industrial development. Their concerted efforts have yielded significant results, propelling NEVs into a development trend in the automobile market, bolstered by national policies. This study, conducted through an online questionnaire distributed to 385 participants in Guizhou, delves into the impact of NEV development on the Guizhou economy and strategies to manage consumer acceptance. The findings underscore that factors influencing economic, functional, and social values significantly impact user adoption of NEV, providing a comprehensive understanding of the factors that drive NEV adoption in Guizhou.

Factors that Influence Customer Satisfaction in Online Food Ordering through Delivery Apps in Ningxia

Wensheng Yang — 2024-04-30

This study aims to determine the factors that affect customer satisfaction in online food delivery services. The popularity of online food delivery has significantly increased this year, with more orders and deliveries being made through digital platforms. The success of these services relies on various factors, such as the product's quality, the application's safety, the guarantee of timely delivery, and the offers provided to customers to enhance their satisfaction. The research indicates that the quality of the delivery app service directly influences the overall quality of the delivery service platform, which has a bearing on customer satisfaction. Considering these critical factors, this study provides a comprehensive model for service in the e-commerce domain. The number of respondents for this study was 393. The results of this study show that consumer satisfaction with delivery apps for online food ordering would be impacted by their perceived ease of use, information quality, and service reliability.

The Influencing Factors of E-Commerce Agricultural Sales on Chongqing Consumers' Purchase Intention in the Era of New Social Media

Wenxiu Ran — 2024-04-30

With the advent of e-commerce, a new model has surfaced-community e-commerce. This model fosters a community of users with shared interests and values, offering targeted content marketing to cater to their specific needs. By investigating the factors that shape customers' purchasing decisions on community e-commerce platforms, we can unearth invaluable insights into the sustainable growth of this model. Agricultural retailers are confronted with customer attrition due to channel integration. Therefore, providing a consistent online shopping experience in an omnichannel environment has become necessary to meet customers' expectations. The study, encompassing 385 respondents, underscores that consumers’ online purchase intention on e-commerce agricultural sales in the era of new social media is influenced by their motivation, perceived value, and perceived attitude, thereby highlighting the significance of these factors in shaping consumer behavior.

Impact of Digital Transformation on Corporate Strategy and Organizational Management in Jiangsu Employee Job Performance

Yong Lu — 2024-04-30

With the development of technology, enterprises are undergoing digital transformation at an unprecedented speed. This is a complex process that not only involves changes in technology and processes but also has a profound impact on the organizational structure of the company. Digital transformation emphasizes data-driven decision-making and requires companies to establish a data-driven culture in their organizational structure. This often means setting up dedicated data analysis teams to mine valuable information across various business units. In addition, the data analysis team also needs to work closely with other departments to translate this information into actual operational strategies. The number of respondents for this study was 388. The results of this study show that Jiangsu employees' performance in digital transformation in corporate strategy and organization would be impacted by their organizational commitment, occupational environment, and employee motivation.

Factors Influencing Guangzhou Vocational College Education on Teachers’ Professional Competence under the Information and Communication Technology

Qun Yang — 2024-04-30

Professional competence in providing student learning is an essential prerequisite for success in school and beyond. Teachers play a crucial role in students’ development by providing knowledge and skills. When focusing on teachers’ professional competencies in student learning, their experiences as self-regulated learners and their competencies as agents of teaching-learning are essential. Given that teachers play a crucial role in supporting students’ development, there is a need to understand better which particular competencies teachers support in teaching instruction in classes and, following this, students’ development of skill and training learning. The number of respondents for this study was 393 Guangzhou vocational college teachers. The results of this study show that teachers’ professional competence in student career development would be impacted by their professional identity, organizational identity, and learning strategy through Information and Communication Technology.

Analisis Pengaruh Persistensi Laba, Struktur Modal dan Ukuran Perusahaan Terhadap Kualitas Laba

Ika Listyawati — 2024-04-30

Tujuan penelitian ini adalah menguji dan menganalisa secara empiris Pengaruh Persistensi Laba (X1), Struktur Modal (X2), dan Ukuran Perusahaan (X3) terhadap Kualitas Laba (Y) pada perusahaan manufaktur yang listing di BEI Semarang. Jenis penelitian ini digolongkan sebagai penelitian yang bersifat kausatif. Populasi dari penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2020 sampai dengan tahun 2022. Sampel ditentukan berdasarkan metode purposive sampling, sehingga didapatkan sampel sebanyak 10 perusahaan manufaktur. Data yang digunakan dalam penelitian ini berupa data sekunder. Teknik pengumpulan data dilakukan dengan teknik dokumentasi yang diperoleh melalui situs resmi IDX: www.idx.co.id dan diperoleh dari website: www.yahoofinace.com. Analisis data yang digunakan adalah analisis regresi berganda. Data yang diperoleh kemudian diolah dengan menggunakan Uji Statistik Deskriptif, Uji Assumsi Klasik (Uji Normalitas, Uji Multikolinieritas, Uji Hesteroskedastisitas), Uji Regresi Berganda, Uji Koefisien Determinasi, Uji Hipotesis (Uji F, Uji T) yang dianalisis dengan bantuan software SPSS. Dari hasil analisis regresi berganda diperoleh Y = 0,406 + 0,356PL + (0,002)SM + 0,000UP. Berdasarkan Uji Hipotesis hasil penelitian membuktikan bahwa (1) persistensi laba berpengaruh terhadap kualitas laba, (2) struktur modal berpengaruh negatif terhadap kualitas laba, (3) ukuran perusahaan tidak berpengaruh terhadap kualitas laba.

Pengaruh Bauran Pemasaran dan Kualitas Layanan Terhadap Keunggulan Bersaing (Studi Pada J&T Express Kabupaten Kendal)

Annisa Fitri Fauziah — 2024-04-30

Penelitian ini bertujuan untuk menganalisis pengaruh Bauran Pemasaran dan Kualitas Layanan terhadap Keunggulan Bersaing pada Jasa Kurir J&T Express di Kabupaten Kendal, Jawa Tengah. Sampel penelitian menggunakan 400 responden dari 20 kecamatan yang ada di Kabupaten Kendal. Teknik analisis pada penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian ini adalah bahwa Bauran Pemasaran dan Kualitas Pemasaran berpengaruh positif terhadap Keunggulan Bersaing pada studi Jasa Kurir J&T Express di Kabupaten Kendal. Pada penelitian ini masih terdapat beberapa faktor lainnya yang dapat mempengaruhi Keunggulan Bersaing pada Jasa Kurir selain variabel yang diteliti.